Why I do what I do.
Almost everywhere I look, I see companies needlessly losing sales by using headshots that don’t build trust. Images that don’t present them in their best light. And it bothers me.
While some photographers are busy trying to create “art” and most of the others just go through the motions, I create headshots that present my clients as professional, attractive, confident, trustworthy, and likable. First impressions are vitally important, and headshots often determine them.
The internet is a giant match.com, and your website is your “listing.” You’re competing with other businesses to attract clients that are deciding who to “ask out” (someone they’d like to do business with). They’re searching, and they’re comparing you to others. They have MANY to choose from.
If you provide a service, people want to know who will be providing it. They don’t want to deal with a faceless business. They want to know: Should I trust these people? Do they appear competent? Perhaps even; would I like being with them?
If your headshots aren’t professional, people question your abilities. After all, if you don’t show enough faith to invest in yourself, why should anyone else have any confidence in you?
You need headshots that make you appear professional, attractive, approachable, and likable. If you don’t have them, buyers are likely to take their business somewhere else that does.